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Twitter launches alerts to help organizations deliver critical information during emergencies

Photo courtesy of Josh Semans on Flickr | http://www.flickr.com/photos/joshsemans/

Twitter has launched a service for government agencies and NGOs to quickly communicate important information on emergencies, disasters, and crises to subscribers. More than 100 organizations and NGOs around the world are currently sending alerts.

A user who wishes to receive alerts can visit twitter.com/[username]/alerts, where ‘username’ is replaced with the company’s or organization’s Twitter handle. Once subscribed, the user will receive SMS messages, app notifications, and highlighted tweets in their feed. The company suggests alerts be limited to “warnings for imminent dangers, preventive instructions, evacuation directions, urgent safety alerts, information on access to essential resources, information on critical transit and utility outages, and crowd and misinformation management”.

Organizations and companies interested in being able to send alerts can enroll here. More information about alerts can be found on the official Twitter blog announcement.

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