Facial recognition is the new big thing in surveillance tech, and consumer tech giants recognize it. The US Department of Commerce is meeting with big Tech in February to draft a code of conduct for using these facial recognition products on the heels of scrutiny among consumers of the breadth and reach of his technology.

Google has said that Glass isn’t going to engage in any facial recognition. Apple has filed multiple patents controlling facial recognition on their iPhones. Facebook has also expressed interests in regulating facial recognition use in apps.

“If the self-regulation process succeeds then the companies’ options about how to use facial recognition are narrowed.”

via Sophos